After +150 redesigns

FREE PLG And Design Reources.

The best PLG and behavioral design resources for growth teams and founders.

Arc Browser said they activate 81% of new users. Is it BS?

Arc Browser Teardown

I broke down for 100 hours Arc Browser's $550M activation journey. Behavioral models, principles, redesigns, and a checklist inside.

224 Onboarding screen audits of 5 SaaS form builders

Form Builders Collection

I broke down 5 SaaS activation journeys in 224 Screens with +300 growth notes & milestones.

Genezio's onboarding was for the wrong users, not ICP's.

Genezio Teardown

Broke down the activation audit of a $2M startup to convert +80% signups into KUIs.

AI Note Takers Onboarding Teardown Collection with +250 PLG notes

Note Takers Collection

Previously this was client-only. Now I made it public. 80+ mockups, 350+ notes, and 50+ data points to lift activations with Design.

The PLG Notion Starter KIT For SaaS Teams.

PLG Strategy KIT

Previously this was client-only. Now I made it public. 80+ mockups, 350+ notes, and 50+ data points to lift activations with Design.

Optimize Your SaaS Pricing with our 23 Scorecard System

SaaS Pricing Scorecard

A 3-Level scorecard pricing Notion system built after 100+ PLG pricing redesigns. 23 checklist items included from SaaS best practices.

The only Interview KIT For PLG Founders with 9Q + template

User Interview KIT

Reveal the product-related issues your freemium and premium users face through 9 questions and lift the overall UX.

Chrome UX Playbook

The Extension Source Code + 17 Use Cases Audited To Inspire & Improve Your PLG Conversions with Behavioral Design.

Top 10 PLG Analytics

The Extension Source Code + 17 Use Cases Audited To Inspire & Improve Your PLG Conversions with Behavioral Design.

SaaS Opt-In Playbook

Lift opt-in user requests by aligning the users motivation and ability to your product (+7 examples)

17 Product Adoption UIs

17 Product-Led SaaS redesigns of launched split tests that you can use to lift core product adoptions.

Email Verification Model

17 Product-Led SaaS redesigns of launched split tests that you can use to lift core product adoptions.