Your funnel report
38
/100
Overall
25
/100
Acquisition
25
/100
Retention
63
/100
Monetization
Roadmap
Monthly churn
Add a cancellation interstitial with a pause plan option and a proactive health-score email sequence for accounts inactive for 7+ days
30-day retention
Map the drop-off point in week 1 using session recordings and add a day-3 re-engagement email that surfaces one specific feature tied to their job-to-be-done
Net Revenue Retention
Introduce an in-app expansion trigger that surfaces upgrade prompts at moments of peak usage — not on login
Signup rate
A/B test a frictionless signup with social login only (no email confirmation gate) and a single-field form above the fold
Activation rate
Shorten the path to the activation event: remove any setup steps that aren't strictly required on day 1 and surface a progress indicator showing users how close they are
Core feature adoption
Add an in-app tooltip sequence triggered on day 2 that shows users the one feature most correlated with retention — not a full product tour
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