For Product-Led SaaS Growth Teams
Lift Your Free To Paid Conversions Through Growth Design.
ActivationLed helps Self-serve B2B Growth Teams maximize user conversions across the full product with Done-For-You User Analysis, Behavioral Design, and Coded Experiments.
Your Analytics Dashboard with ActivationLed.
Linear
LocationScout
Genezio
ReelCraft
SalonScale
TestosteroneApp
SociaLeads
Elli Cares
Hosteller
SiteLifter
Carrots & Cake
Zoo Consulting
PagePilot
Procesio
Attribution
Frankly
BearConnect
Otterly AI
LayerPath
Jamie AI
MailModo
HeyReach
Replyke
PassionFruit
ColdMessage
DynamicMockups
BrioHR
ZooPark
Social Champ
LLMrefs
ClearCue
SparkUp
BrewBrand
Linear
LocationScout
Genezio
ReelCraft
SalonScale
TestosteroneApp
SociaLeads
Elli Cares
Hosteller
SiteLifter
Carrots & Cake
Zoo Consulting
PagePilot
Procesio
Attribution
Frankly
BearConnect
Otterly AI
LayerPath
Jamie AI
MailModo
HeyReach
Replyke
PassionFruit
ColdMessage
DynamicMockups
BrioHR
ZooPark
Social Champ
LLMrefs
ClearCue
SparkUp
BrewBrand
New Customers
+33
Invoice Total
€1K
Added MRR
+€5K
New Customers / Month
Your baseline / mo
64
Added / mo at full ramp
+33
Oct
Nov
Dec
Jan
Feb
Mar
MRR
€33K +18%
Base
w/ ActivationLed
Oct
Nov
Dec
Jan
Feb
Mar
Conversions by User Stage
Onboarding Complete
62% base
+8%
First Strike
41% base
+7%
Activation
28% base
+6%
Upgrade to Paid
18% base
+5%
Free to Paid
2% base
+1%
Activations by ICP Segment
Baseline
Uplift
+20%
Solopreneur
+18%
Agency
+6%
In-House
Experiments
4+12%
Onboarding Step 2
100%
2,400 needed
+4%
Empty State CTA
74%
1,800 needed
—
Upgrade Modal
0%
1,600 needed
+9%
Trial Expiry Flow
100%
2,200 needed
Full Stack Partner. We build in your codebase. No handoffs.
No Lock-In. Cancel anytime
with 30 days notice.
No Lift. No Fees. Pay only on customers above your baseline.
172 PLG journeys audited
We Map Every Drop-Off in Your Funnel.
We map your full PLG funnel — from first visit to trial-to-paid — and identify every friction point blocking activation. Every drop-off becomes an experiment hypothesis, ranked by retention impact.
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Landing Page
Trial Sign-up
Onboarding Step 1
Dashboard
Diagnose
SQL analysis on your funnel data surfaces the behavioral patterns behind every drop-off. Every finding becomes a ranked experiment hypothesis.
Experiment
We design ICP-segmented experiments targeting the Aha Moment gap the data identified. High fidelity, production-ready, measurable.
Ship
Production-ready coded A/B test with feature flag. Live in 24 hours. Your dev team owns the merge. No backlog, no waiting.
Behavioral SQL Analysis
We Find the ‘Why’ Behind Every Drop-Off.
We run SQL analysis on your product data to find the behavioral patterns behind every drop-off — segmented by ICP. Each Growth Experiment is backed by evidence, not intuition. No in-house analyst required.
Get My Free Churn Diagnosis
16 Feb, 2026
HeyReach
I have 0 doubt that anyone who hires Radu will see a big ROI. If your numbers are not where they should be, Radu is the person to diagnose and improve your UX/UI And PLG Activations.
Ilija Stojkovski
Chief Revenue Officer
1 Jan, 2030
ClearCue
Radu did a journey teardown of our onboarding and activation flow. The full UX, identified the 'Aha!' moment, and pointed out friction I'd stopped noticing.
Martin Markov
Co-Founder & CEO
5,224 PLG screens analyzed
Journey Redesigns That Target the Right Behavior.
From full onboarding overhauls to single-screen experiments — every redesign targets the exact behavior the data exposed. ICP-segmented, Aha Moment–focused, production-ready.
Get My Free Churn Diagnosis
Foundation
Fix tracking. Map your Aha Moment per ICP. Lock your conversion baseline. Delivered in 5 days.
Analyze
Weekly SQL analysis surfaces the behavioral patterns behind every drop-off. Each insight becomes the next sprint hypothesis.
Ship
Approved hypothesis → production-ready coded A/B test with feature flag. Live in 24 hours. No dev queue.
Compound
Wins compound. Every experiment result feeds the next hypothesis. The system gets sharper every sprint.
24hr Design-to-Code Pipeline
Hypothesis to Live Experiment in 24 Hours.
Approved hypothesis → wireframe → AI-assisted build → production-ready coded A/B test with feature flag. Your dev team needs less than 2 hours per experiment. From insight to live Growth Experiment in 24 hours.
Get My Free Churn Diagnosis
AI-Powered Delivery
AI at Every Step of the Pipeline.
Claude Code and AI agents power the full Growth Experimentation pipeline — from SQL analysis to coded A/B test. This is how one operator delivers at the speed and output of a 10-person growth team.
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Run your own numbers.
My users have a blended LTV of €. I expect incremental paying users over months.
Your Investment vs Return
3.2×
Solid return.
Setup fee
€4,000
Tracking fees
€600
Commission cost
€8,000
New revenue
€40,000
ROI
+217%
Total investment
€12,600
One system. Three ways to get in.
172 Journey Revamps
5,224 Screens Audited
26 Happy Clients
But, What the FAQ is going on?
These are questions - from real people, that come up quite often in our calls.