29 'Information'
Psychology Biases.

How users perceive, interpret, and process information.

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Visual Hierarchy

The order in which people perceive what they see

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Visual Anchors

Elements used to guide users' eyes

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Signifiers

Elements that communicate what they will do

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Fitts's Law

Large and close elements are easier to interact with

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Anchoring Bias

Users rely heavily on the first piece of information they see

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Decoy Effect

Create a new option that's easy to discard

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Confirmation Bias

People look for evidence that confirms what they think

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Feedback Loop

When users take action, feedback communicates what happened

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Priming

Previous stimuli influence users' decision

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Nudge

Subtle hints can affect users' decisions

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Progressive Disclosure

Users are less overwhelmed if they're exposed to complex features later

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Empathy Gap

People underestimate how much emotions influence user behaviors

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Tesler's Law

If you simplify too much, you'll transfer some complexity to the users

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Framing

The way information is presented affects how users make decisions

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Von Restorff Effect

People notice items that stand out more

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Contrast

Users' attention is drawn to higher visual weights

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Hick's Law

More options leads to harder decisions

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Spark Effect

Users are more likely to take action when the effort is small

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Centre-Stage Effect

People tend to choose the middle option in a set of items

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Expectations Bias

People tend to be influenced by their own expectations

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Cognitive Load

Total amount of mental effort that is required to complete a task

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Attentional Bias

Users' thoughts filter what they pay attention to

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Survivorship Bias

People neglect things that don't make it past a selection process

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External Trigger

When the information on what to do next is within the prompt itself

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Aesthetic-Usability Effect

People perceive designs with great aesthetics as easier to use

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Law of Proximity

Elements close to each other are usually considered related

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Banner Blindness

Users tune out the stuff they get repeatedly exposed to

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Selective Attention

People filter out things from their environment when in focus

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Juxtaposition

Elements that are close and similar are perceived as a single unit

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