Miller’s Law

Users can only keep 7±2 items in their working memory

Meaning

Definition

The average person can hold about 7 (plus or minus 2) items in their working memory at once. This cognitive limitation affects how much information users can process simultaneously, influencing interface design and information architecture.

ActivationLed

The Growth Design UXO Agency helping 3,000 signups /mo B2B SaaS grow by 20% in 90 days.

Miller’s Law – Cognitive Bias UX Principle