17 Biases
Memory Psychology Biases.
How users remember, forget, or recall information.
Memory
Provide Exit Points
Invite users to leave your app at the right moment
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Memory
Delighters
People remember more unexpected and playful pleasures
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Memory
Shaping
Incrementally reinforcing actions to get closer to a target behavior
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Memory
Chunking
People remember grouped information better
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Memory
Storytelling Effect
People remember stories better than facts alone
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Memory
Availability Heuristic
Users favor recent and available information over past information
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Memory
Zeigarnik Effect
People remember incomplete tasks better than completed ones
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Memory
Spacing Effect
People learn more effectively when study sessions are spaced out
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Memory
Recognition Over Recall
It's easier to recognize things than recall them from memory
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Memory
Serial Position Effect
It's easier for users to recall the first and last items of a list
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Memory
Sensory Appeal
Users engage more with things appealing to multiple senses
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Memory
Picture Superiority Effect
Users remember pictures better than words
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Memory
Internal Trigger
When users are prompted to take action based on a memory
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Memory
Peak-End Rule
People judge an experience by its peak and how it ends.
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Memory
Method of Loci
People remember things more when they're associated with a location
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Memory
Endowment Effect
Users value something more if they feel it's theirs
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Memory
Negativity Bias
Users recall negative events more than positive ones
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