Decision Fatigue

Making a lot of decisions lowers users' ability to make rational ones

Time

Definition

The deteriorating quality of decisions made after a long session of decision-making. As users make more choices, their mental energy depletes, leading to poor decisions, avoidance, or defaulting to the easiest option. This is why simplified interfaces and fewer choices often lead to better user experiences.

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Decision Fatigue – Cognitive Bias UX Principle