How users perceive time, deadlines, and attention allocation.
Making a lot of decisions lowers users' ability to make rational ones
People prefer to avoid losses more than earning equivalent gains
The time required to complete a task will take as much time as allowed
The ease with which users can discover your features
People value things more when they see the work behind them
When researchers' biases influence the participants of an experiment
When people's convictions are challenged, their beliefs get stronger
When user partially create something, they value it way more
When you believe generic personality descriptions apply specifically to you.
If all you have is a hammer, everything looks like a nail
People tend to overestimate their skills when they don't know much
Roughly 80% of the effects come from 20% of the causes
People's perception of time is subjective
People take credits for positive events and blame others if negative
People's current emotions cloud and influence their judgment
People spend more when they can't actually see the money
People overestimate how much other people agree with them
The consequences of the consequences of actions
Users tend to adopt beliefs in proportion of others who have already done so
Users are reluctant to pull out of something they're invested in
Users are less likely to adopt a behavior when they feel forced
People tend to prioritize immediate benefits over bigger future gains
Users tend to be consistent with their previous actions
When users invest themselves, they're more likely to come back
Hard tasks are less scary when coupled with something users desire
People tend to underestimate how much time a task will take
Users tend not to change an established behavior
Users adapt better to small incremental changes
