28 Biases
Time Psychology Biases.
How users perceive time, deadlines, and attention allocation.
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Decision Fatigue
Making a lot of decisions lowers users' ability to make rational ones
Read Bias
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Loss Aversion
People prefer to avoid losses more than earning equivalent gains
Read Bias
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Parkinson’s Law
The time required to complete a task will take as much time as allowed
Read Bias
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Discoverability
The ease with which users can discover your features
Read Bias
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Labor Illusion
People value things more when they see the work behind them
Read Bias
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Observer-Expectancy Effect
When researchers' biases influence the participants of an experiment
Read Bias
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Backfire Effect
When people's convictions are challenged, their beliefs get stronger
Read Bias
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IKEA Effect
When user partially create something, they value it way more
Read Bias
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Barnum-Forer Effect
When you believe generic personality descriptions apply specifically to you.
Read Bias
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Law of the Instrument
If all you have is a hammer, everything looks like a nail
Read Bias
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Dunning-Kruger Effect
People tend to overestimate their skills when they don't know much
Read Bias
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Pareto Principle
Roughly 80% of the effects come from 20% of the causes
Read Bias
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Chronoception
People's perception of time is subjective
Read Bias
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Self-serving bias
People take credits for positive events and blame others if negative
Read Bias
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Affect Heuristic
People's current emotions cloud and influence their judgment
Read Bias
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Cashless Effect
People spend more when they can't actually see the money
Read Bias
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False Consensus Effect
People overestimate how much other people agree with them
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Second-Order Effect
The consequences of the consequences of actions
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Bandwagon Effect
Users tend to adopt beliefs in proportion of others who have already done so
Read Bias
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Sunk Cost Effect
Users are reluctant to pull out of something they're invested in
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Reactance
Users are less likely to adopt a behavior when they feel forced
Read Bias
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Hyperbolic Discounting
People tend to prioritize immediate benefits over bigger future gains
Read Bias
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Commitment & Consistency
Users tend to be consistent with their previous actions
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Investment Loops
When users invest themselves, they're more likely to come back
Read Bias
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Temptation Bundling
Hard tasks are less scary when coupled with something users desire
Read Bias
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Planning Fallacy
People tend to underestimate how much time a task will take
Read Bias
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Default Bias
Users tend not to change an established behavior
Read Bias
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Weber's Law
Users adapt better to small incremental changes
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